LinkedIn Tips
Nov 20, 2024
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18
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LinkedIn Post Types: 2024 Performance Guide
Here's what's working on LinkedIn in 2024:
Multi-image posts get the most likes and comments (3.85% engagement rate)
Videos are shared more than any other post type
Document posts perform well for in-depth content
Polls average 9.50% impressions
Text posts are making a comeback for brand news and questions
Key tips for success:
Mix up your post types to keep content fresh
Optimize for mobile (78% of users on phones)
Respond to comments quickly to boost engagement
Use 3-5 relevant hashtags
Track performance metrics like engagement rate and impressions
This guide covers how to create effective posts for each type, work with LinkedIn's algorithm, and measure your results. You'll learn actionable strategies to boost your LinkedIn presence in 2024.
Related video from YouTube
LinkedIn Post Types Explained
LinkedIn offers a bunch of post types to help you engage users and boost visibility. Let's break them down and see how LinkedIn's system handles them in 2024.
Basic Post Types
Text-only Posts
Simple but effective. Great for listicles, checklists, or action steps. Use these to share your know-how or start conversations.
Image Posts
Pictures speak louder than words. They get twice as many comments as other posts. In 2024, multi-image posts are killing it with a 3.85% engagement rate.
Video Posts
The engagement champs. They get 5x more engagement than other posts. Native LinkedIn videos? Even better - 3x the engagement of text posts.
Document Posts
With carousels gone, these are now the go-to for detailed content. Think case studies or reports. You can upload up to 100MB and 300 pages.
Polls
Want to know what your audience thinks? Create a poll with up to four options. Set how long it runs and watch the insights roll in.
Articles
For when you've got more to say. People can engage with these right on LinkedIn.
Newsletters
Let your followers know you've got something to say. They can subscribe, and it shows up as a post on your company page.
How LinkedIn's System Works
LinkedIn's algorithm is the puppet master of your feed. Here's what it's up to:
Quality Check
It's like a content bouncer. Good stuff gets in, spam gets kicked out. It looks at things like comments and shares.
Personal Touch
The algorithm plays matchmaker between content and users. It looks at what you do, your job, and how active you are. In 2024, it's all about your first-degree connections.
Engagement is King
The algorithm loves a good chat. Long, meaningful conversations trump quick likes any day.
Timing Matters
Hit it big in the first few hours, and you might go viral. The algorithm keeps an eye on early traction.
Hashtags and Keywords
These are like signposts for the algorithm. They help it figure out what your post is about. Stick to 3-5 relevant hashtags to help it out.
To play nice with LinkedIn's system in 2024:
Create content that gets people talking.
Post regularly. The algorithm likes consistency.
Use hashtags and keywords that make sense for your content.
Mix it up with different post types. Multi-image and video posts are hot right now.
Document Posts on LinkedIn
Document posts are killing it on LinkedIn in 2024. They let you share PDFs, PowerPoints, and other docs right on the platform. Perfect for showing off your white papers, case studies, and infographics.
The Numbers Don't Lie
Check out these stats:
Document posts get 1.6x more reach than average LinkedIn posts.
Sweet spot? About 12 slides. Less than 5? Reach drops 35%. Too many (20-50 pages)? 25% less reach.
Vertical PDFs are the winners. Square formats? 20% less reach. Horizontal? Up to 35% less.
Want to crush it? Here's how:
Aim for 25-50 words per slide. One sentence or less? Engagement tanks by 30%.
Make it mobile-friendly. If not? You're looking at 75% less reach. Ouch.
Keep your intro under 500 characters. Every extra 500? That's 10% less reach.
"Even as its lead over other formats diminishes... the 'carousel' format... still generates the highest reach." - LinkedIn Content Analyst
For best results, post between 8-11 am, especially on Tuesdays and Thursdays. Skip Sundays. And don't overdo it - three carousels in a row can tank your visibility by 35%.
Podify: Your Secret Weapon for PDF Posts
Podify.io is a game-changer for LinkedIn document posts. It's an all-in-one tool that turns your PDFs into LinkedIn gold, helping you boost visibility and followers.
Here's what Podify brings to the table:
1. PDF to Post Conversion
Turn your PDFs into LinkedIn-friendly content in a snap.
2. Content Library
Access templates and designs to make your posts pop.
3. Engagement AI Analysis
Get tips on how to max out your post engagement.
With Podify, you can:
Create eye-catching docs that stand out in the feed
Make sure your content looks great on mobile (78% of LinkedIn users scroll on their phones)
Use performance data to fine-tune your strategy
Remember: The secret sauce is providing real value. Use Podify to turn your best stuff into stunning PDFs, and always include a clear call-to-action.
"Companies that regularly publish thought leadership content on LinkedIn are 50% more likely to be contacted by potential customers." - John Dean, Author
Image Posts
Image posts pack a punch on LinkedIn in 2024. Here's how to make yours stand out and get people talking.
Image Size and Count
Get your image sizes right:
Single Image: 1080 x 1080 pixels (square) or 1920 x 1080 pixels (portrait)
Multi-Image: 1080 x 1080 pixels (square) for each image
LinkedIn now lets you post up to nine images at once. It's a storytelling goldmine, but remember: quality trumps quantity. Don't feel pressured to use all nine slots every time.
Writing Better Captions
Your caption is the secret sauce. Here's how to make it tasty:
Keep it short and sweet: 3 sentences max, including a call to action.
Put the good stuff up front: Grab attention with your main point right away.
Hashtag smartly: Use 3-5 relevant ones like #LinkedInTips #ContentMarketing #ProfessionalGrowth
Ask questions: Get people thinking and talking.
Add some extra flavor: Give insights that complement your image.
Sprinkle in emojis: They add personality, but don't go overboard.
Your caption should answer one big question: "Why should I care about this image?"
"We're moving from a text-based communication style to one that is almost completely visual." - Lila King, Instagram
This quote nails it, but on LinkedIn, it's the one-two punch of great visuals AND smart captions that really gets people engaged.
Pro Tip: Always add alt text to your images. It's not just good for accessibility - it boosts your SEO game too.
Video Posts
Video content is hot on LinkedIn. It's driving engagement and visibility like crazy. In 2024, if you want to make waves on the platform, you need to nail your video game.
Video Rules and Limits
LinkedIn's got a few different video options. Here's the lowdown:
1. Organic Video Posts
These can be 3 seconds to 10 minutes long, with a max file size of 5GB. But here's the kicker: videos under 30 seconds get watched 200% more. So keep it snappy!
2. Sponsored Video Ads
You can go up to 30 minutes here, but don't. Stick to under 15 seconds for the best results.
3. LinkedIn Live
Want to broadcast in real-time? You can go live for anywhere from 10 minutes to 8 hours.
4. Video Messaging
Keep these short and sweet - 3 seconds to 5 minutes.
For video specs, aim for these resolutions:
720p HD (1280x720)
1080p HD (1920x1080)
4K UHD (3840x2160)
LinkedIn supports these aspect ratios:
16:9 (landscape): 1920x1080 pixels
1:1 (square): 1080x1080 pixels
9:16 (vertical): 1080x1920 pixels
Here's a pro tip: Square videos (1:1) often perform best. They look great on both mobile and desktop.
Podify Video Tools
Podify.io's got some cool tools to boost your LinkedIn video game:
1. Video to Post Conversion
Got videos from other platforms? Turn them into LinkedIn-friendly posts in a snap.
2. AI-Powered Engagement Analysis
Podify's AI checks out your video content and tells you how to make it more engaging. It's like having a video coach in your pocket.
3. Content Scheduling
Plan when your videos go live. LinkedIn data shows posting between 8-11 am on Tuesdays and Thursdays often works best.
4. Caption Generation
Podify helps you add captions to your videos. This is huge because 85% of LinkedIn videos are watched without sound!
5. Performance Tracking
Use Podify's analytics to see how your videos are doing and tweak your strategy.
"Video allows conveying messages and connecting with LinkedIn's audience of professionals in an engaging, memorable way."
To crush it with LinkedIn videos in 2024:
Hook 'em fast. You've got 3 seconds to grab attention.
Think mobile. 78% of LinkedIn users are on their phones.
Use captions. Make your videos work even on mute.
Keep it short. Aim for under 2 minutes for organic posts, 15-30 seconds for ads.
Add a clear call-to-action. Tell viewers what to do next.
Text and Poll Posts
Text posts and polls are key tools for boosting your LinkedIn engagement in 2024. Here's how to make them work for you:
Text Post Tips
Text posts can pack a punch. Here's how to make them stand out:
Keep it short: Aim for 150-300 characters. LinkedIn likes shorter posts, so make every word count.
Hook 'em fast: Your first 200 characters are key. Use them to grab attention. For example:
"I just tripled my LinkedIn engagement with one simple trick. Want to know what it is?"
Format for easy reading: Use line breaks, emojis, and bullet points. This helps, especially on mobile where 78% of LinkedIn users hang out.
Ask for action: Get people to interact. Ask questions or prompt comments. A good call-to-action can boost engagement by up to 37%.
Get personal: Share stories that connect. Microsoft CEO Satya Nadella does this well, often getting thousands of likes and comments.
Keep it simple: Use clear language. Aim for a readability score of 1-6 to make sure everyone gets your message.
Making Better Polls
Polls can reach 3-5 times more people than regular posts. Here's how to create polls that work:
Ask hot questions: Tap into current trends. Like, "What's your biggest AI challenge in 2024?"
Keep options short: Limit each option to 30 characters. Make it easy to answer quickly.
Add an "Other" choice: This gets more comments and can boost engagement by up to 20%.
Time it right: Polls can run from 1 day to 2 weeks. Usually, 3-5 days works best.
Spread the word: Share your poll on other platforms and in your email signature.
Share results: After the poll closes, post about the outcomes. It keeps the conversation going and shows you care what people think.
Here's a real poll that worked:
HubSpot asked, "What's your biggest marketing challenge for 2024?" in October 2023. They got over 5,000 votes and 200+ comments in just 48 hours. Options were "Content creation", "Lead generation", and "ROI measurement." HubSpot used this info to plan their content for the next year, focusing on what their audience cared about most.
Post Performance Data
LinkedIn's engagement rate hit 3.85% in 2024 - up 44% from last year. That's huge for marketers looking to connect with their audience.
Let's break down how different post types are doing:
Multi-image Posts: Top dogs for likes and comments. They've taken over since native carousels got the boot.
Video Posts: Not winning the likes game, but they're shared like crazy. Great for boosting your reach.
Document Posts: Right behind multi-image posts. Still solid for in-depth content.
Polls: Surprise! They're killing it with impressions - averaging 9.50%.
Text Posts: Making a comeback, especially for brand news and questions that get people talking.
Here's a real-world example:
"We saw a 300% increase in engagement when we switched from single-image posts to multi-image formats for our product launches", says Sarah Clay, LinkedIn Marketing Expert at TechGrowth Inc. "Our average likes per post jumped from 50 to 150, and comments increased from 10 to 40 per post."
How to Measure Your Results
Want to know if your LinkedIn game is strong? Here's what to track:
Engagement Rate: Your go-to metric. (Total engagement ÷ Impressions) x 100. Shoot for 3% or higher.
Impressions: How many eyeballs saw your post. The average on LinkedIn is 9.50% - use that as your benchmark.
Clicks and CTR: Shows if your content is pushing people to act.
Follower Growth: Keep an eye on this, especially after posts that blow up.
Use LinkedIn's built-in tools or grab a third-party platform like Socialinsider to dig into your data.
Pro Tip: Don't just look at overall numbers. Break it down by post type to see what your audience loves.
"When we started analyzing our post performance by type, we discovered our video content was generating 5x more shares than other formats", reports Christina Le, LinkedIn Marketing Expert at DataDrive Solutions. "This insight led us to increase our video output by 50%, resulting in a 30% boost in overall engagement within three months."
Key Takeaways
LinkedIn's 2024 landscape needs a smart content approach. Here's what works:
Multi-image posts are top dogs: They get 3.85% engagement. Use them to grab eyeballs and start conversations.
Videos get shared like crazy: They might not get the most likes, but they spread far and wide. Great for getting your brand out there.
Document posts still pack a punch: They're right behind multi-image posts. Go for 12 slides in vertical PDF format for best results.
Text posts are back in the game: Perfect for big announcements or thought-provoking questions. Aim for 900-1,200 characters.
Polls are surprise hits: They get a 9.50% impression rate on average. Run them for a week to get the most responses.
How to use this info:
1. Mix it up: Use different post types to keep things fresh. TechGrowth Inc. saw their engagement jump 300% when they switched from single to multi-image posts for product launches.
2. Think mobile: 78% of LinkedIn users are on their phones. Make sure your stuff looks good on small screens. If it doesn't, you could lose up to 75% of your reach, especially with document posts.
3. Jump into conversations: Reply to comments within an hour of posting. LinkedIn likes posts with active chats.
4. Use hashtags smart: Add 3-5 relevant hashtags to help people find your post. Don't go overboard.
5. Keep an eye on the numbers: Use LinkedIn's analytics to see how your posts are doing. Look at engagement rates, impressions, and click-throughs to fine-tune your strategy.
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