LinkedIn Algorithm Guide: 5 Tips for 2024

LinkedIn’s 2024 algorithm rewards expertise, knowledge-sharing, and meaningful conversations over viral content. To grow your reach and engagement, focus on creating posts that demonstrate professional insights and encourage discussions. Here are the 5 key strategies to follow:

1. Create LinkedIn-Native Content: Avoid external links. Use text posts, carousels (6-10 slides), and short videos (under 3 minutes) to keep users on the platform.

2. Post Consistently at Optimal Times: Share updates 3-4 times a week during weekday mornings (8–10 AM) or lunch hours (12–1 PM). Engage with comments within the first 30 minutes.

3. Build a Strong Network: Prioritize connections with professionals in your industry and engage with their content regularly.

4. Share Expertise: Write posts that educate, simplify complex topics, or share personal experiences that demonstrate professional value.

5. Leverage LinkedIn Tools: Use Creator Mode, newsletters, and collaborative articles to expand your reach. Track performance with LinkedIn Analytics.

Quick Comparison of Content Types

| Content Type | Key Focus | Frequency | Best Posting Time |
| --- | --- | --- | --- |
| **Text Posts** | Professional insights | 3-4 times/week | 8–10 AM (weekday) |
| **Carousels** | Actionable advice (6-10 slides) | 1-2 times/week | Tuesday/Thursday AM |
| **Videos** | Short, engaging (under 3 min) | 1 time/week | Wednesday 12–2 PM |
| **Newsletters** | In-depth analysis | 2 times/month | Monday mornings |
| **Collaborative Articles** | Industry insights | 1-2 times/month | Any weekday

Focus on quality over quantity, engage authentically, and use tools like LinkedIn Analytics to refine your strategy. By following these tips, you can grow your network and establish yourself as a trusted voice in your field.

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How LinkedIn's Algorithm Works in 2024

In 2024, LinkedIn's algorithm has shifted its focus. Instead of chasing viral metrics, it now emphasizes professional value and expertise. The goal? To encourage more meaningful conversations and connections within professional circles.

What's New in LinkedIn's Algorithm

This year, LinkedIn is putting a spotlight on knowledge-sharing and subject matter expertise. Viral engagement metrics, like sheer numbers of likes and shares, now carry less weight. Instead, posts that offer professional insights and spark thoughtful discussions are more likely to stand out.

"We already have a strong set of explicit and implicit signals that provide context on what content a member may find interesting based on their social connections and the Knowledge Graph." - LinkedIn Engineering Blog

The Knowledge Graph is LinkedIn's tool for mapping professional relationships, skills, and expertise across its platform. When evaluating posts, the algorithm considers three main factors:

• Relevance: Does the content align with user interests? This is a top priority.

• Expertise: Does the post showcase knowledge? This carries significant weight.

• Network Value: How strong is the connection between the poster and the viewer? This is moderately important.

How LinkedIn Decides What to Show

LinkedIn's algorithm evaluates posts in real-time, especially during the first two hours after they're published. This "testing phase" looks at three key elements:

• Content Quality: Does the post demonstrate expertise and provide real value?

• Audience Response: Are people engaging deeply, such as leaving comments instead of just liking?

• Network Relevance: How well does the content match the interests of the audience?

The algorithm gives extra attention to posts from first-degree connections, ensuring that users see more content from people they know. This approach strengthens professional relationships by keeping the feed relevant and personal.

If you're looking to refine your content strategy, tools like Podify.io can help. These tools analyze your audience and optimize your posts to align with LinkedIn's priorities.

Now that you understand the algorithm's focus, let's dive into how to tailor your content strategy to these changes.

1. Make Your Content Work for LinkedIn

LinkedIn's algorithm prioritizes content that keeps users on the platform. Instead of sharing external links, focus on transforming your insights into LinkedIn-native posts. This approach encourages higher engagement since the platform favors posts that don't redirect users elsewhere. The result? A wider audience and deeper interactions.

Keep Content Native to LinkedIn

LinkedIn reports a 42% rise in content sharing from 2021 to 2023, so making your posts platform-friendly is more important than ever. To ensure your content gains traction, reformat it for LinkedIn. For example:

• Turn long articles into carousel posts.

• Upload PDFs directly instead of linking to external sites.

• Share insights through text-only posts that deliver value directly on the platform.

These adjustments can significantly improve your content's visibility and engagement.

Use Videos and Carousels Effectively

Once you've optimized your written content, adding visuals like videos and carousels can take your engagement to the next level. Here are some tips to get it right:

Video Tips:

• Keep videos under 3 minutes.

• Add captions and grab attention within the first 3 seconds.

• Ensure clear lighting and high-quality audio for a polished look.

Carousel Tips:

• Stick to 8-10 slides to keep it concise.

• Use a consistent design style throughout.

• Include one main idea per slide and finish with a call-to-action.

If you're short on time or resources, tools like Podify.io can help you repurpose your content into LinkedIn-friendly formats, making it easier to align with the platform's preferences while maintaining a professional touch.

2. Post at the Right Time and Stay Consistent

Getting the timing right and maintaining a steady posting schedule are critical for boosting your LinkedIn content's visibility in 2024. The platform's algorithm places a lot of importance on when and how often you share updates.

Why Timing Matters

The first hour after you post is a make-or-break period. During this time, LinkedIn evaluates your post's performance to decide how far to push it. Here's how you can make the most of this window:

• Respond to comments quickly - ideally within the first 30 minutes.

• Share your post in relevant LinkedIn groups to expand its reach.

• Analyze activity trends using LinkedIn Analytics to discover when your connections are most active.

• Stick to a schedule by posting 3-4 times a week.

• Encourage discussions by asking specific, engaging questions (e.g., "What’s your biggest challenge with LinkedIn marketing?") or sharing actionable advice.

• Track your performance with LinkedIn's analytics tools to refine your approach.

If staying consistent feels overwhelming, tools like Podify.io can help you manage your schedule and monitor engagement in real time.

Best Times to Post

LinkedIn engagement patterns have shifted since 2023. Professional content tends to perform best during weekday business hours. To fine-tune your posting schedule:

• Check peak activity times: Use LinkedIn Analytics to see when your audience is most active.

• Experiment with timing: Test posting in the early morning (8–10 AM) or during lunch breaks (12–1 PM).

• Focus on weekdays: Posts on Tuesday, Wednesday, and Thursday often see higher engagement.

It's worth noting that LinkedIn’s 2024 algorithm favors content that demonstrates expertise over posts aimed solely at going viral. By combining well-timed posts with valuable insights, you’ll not only increase your reach but also position yourself as a trusted voice in your field.

Once your posting strategy is solid, the next step is to focus on growing your network to further amplify your content’s impact.

3. Build a Strong Network for Better Reach

LinkedIn’s algorithm gives priority to content from your first-degree connections when deciding what to show in feeds. This means your posts are more likely to be seen by people you’re directly connected with, rather than second or third-degree connections. Why? Because first-degree connections are more likely to engage with your content, signaling its relevance to the platform's algorithm.

"We already have a strong set of explicit and implicit signals that provide context on what content a member may find interesting based on their social connections and the Knowledge Graph." - LinkedIn Engineering Blog

Focus on First-Degree Connections

With LinkedIn becoming more crowded with content, having the right network matters more than ever. To make your network work for you:

• Build meaningful relationships: Connect with professionals in your industry or target audience, and stay in touch by engaging with their content regularly.

• Post industry-relevant content: Share posts that reflect your expertise and resonate with your connections to encourage thoughtful interactions.

Engage with Your Network

Keeping your network active requires more than just connections - it’s about real interactions. Here’s how to do it:

• Contribute value in discussions: Leave insightful comments and share your knowledge to enrich conversations.

• Stay consistent: Dedicate 15-20 minutes a day to interact with your network.

Platforms like Podify.io can help streamline this process with AI tools that suggest comments and analyze your engagement, making it easier to align with LinkedIn’s algorithm.

LinkedIn now places less emphasis on shallow interactions and personal updates from distant connections. Instead, focus on building professional relationships through sharing knowledge and participating in industry-specific conversations.

4. Share Content That Shows Your Expertise

LinkedIn’s algorithm in 2024 prioritizes content that highlights genuine expertise and provides practical professional value. With a 42% increase in content sharing since 2021, it’s more important than ever to create posts that stand out by offering meaningful, knowledge-driven insights.

Write Posts That Inform and Educate

Sharing your expertise on LinkedIn isn’t about boasting - it’s about offering insights that others can learn from. The platform now favors detailed, educational posts over quick, viral snippets.

"The promise of the algorithm is that if you create quality content relevant to a specific audience, they will see your content." - Dan Roth, Editor-in-Chief, and Alice Xiong, Product Management Director, LinkedIn

To create content that highlights your expertise:

• Share industry insights: Discuss trends, regulations, or new practices and provide your professional take.

• Use specific examples: Support your points with real data or case studies.

• Simplify complex topics: Break down tough ideas into easy-to-understand explanations.

Combine Personal and Professional Stories

The most engaging LinkedIn posts often weave together professional knowledge and personal experiences. For example, you could share how you tackled a major challenge at work using a new strategy.

Consider focusing on:

• Challenges you’ve faced and how you overcame them

• Lessons you’ve learned during career changes

• Practical applications of your expertise

• Tips and strategies from your everyday work

LinkedIn rewards posts that balance expertise with authenticity. By consistently sharing insights and stories that resonate, you’ll position yourself as a trusted voice in your field.

Once you’ve established a rhythm of sharing valuable content, it’s time to explore LinkedIn’s built-in tools to expand your reach.

5. Use LinkedIn's Built-In Tools

In 2024, LinkedIn has introduced even more features to help boost your content's reach and engagement. Here's how you can make the most of them.

Explore Creator Mode and Newsletters

Creator Mode is a game-changer for showcasing your expertise. When you turn it on, your posts and key areas of knowledge are highlighted at the top of your profile. You can also add up to five topic hashtags to show what you’re all about, making it easier for others to discover your content.

Newsletters are another great tool. They let you send detailed updates straight to your audience’s inbox. Pick a topic that aligns with your professional focus, and stick to a regular publishing schedule to keep your network engaged and coming back for more.

Leverage Collaborative Articles and Analytics

Collaborative Articles are AI-assisted posts where professionals can share their insights on specific topics. These pieces not only let you contribute alongside others in your field but also get a boost in visibility thanks to LinkedIn’s algorithm.

Don’t forget to use LinkedIn Analytics. It’s your go-to for understanding what’s working and what’s not. Track metrics like engagement rates, impressions, and follower demographics to fine-tune your strategy and create content that truly connects with your audience.

Streamline Your Efforts with Podify.io

Once you’ve tapped into LinkedIn’s tools, consider using platforms like Podify.io to simplify your content strategy. With AI tools to help automate posting while keeping your voice authentic, and engagement analysis to identify the best times and types of content to share, it’s a great way to save time and maximize impact.

"The promise of the algorithm is that if you create quality content relevant to a specific audience, they will see your content." - Dan Roth, Editor-in-Chief, and Alice Xiong, Product Management Director, LinkedIn

How to Put These Tips into Action

What to Post and How Often

To stand out on LinkedIn in 2024, build your content strategy around proven methods for driving engagement. Here's a quick guide to help you plan:

| Content Type | Key Focus | Frequency | Best Time to Post |
| --- | --- | --- | --- |
| **Text Posts** | Share professional insights and experiences | 3-4 times a week | 8-10 AM (local time) |
| **Carousels** | Use 6-8 slides with actionable advice | 1-2 times a week | Tuesday/Thursday mornings |
| **Videos** | Keep them under 3 minutes, include captions | 1 time a week | Wednesday, 12-2 PM |
| **Newsletters** | Provide in-depth content and analysis | 2 times a month | Monday mornings |
| **Collaborative Articles** | Add your voice to trending topics | 1-2 times a month | Any weekday

Stick to a regular posting schedule and focus on quality over quantity. Tools like Podify.io can help streamline your scheduling process. Once you've got a rhythm, track your results and adjust your strategy based on what works best.

Track What's Working

To fine-tune your LinkedIn strategy in 2024, pay close attention to how your content performs. Here are the key metrics to monitor:

• Engagement Rate: Aim for 2-5% of your total followers engaging with your posts. For example, if a carousel gets 4% engagement and keeps viewers interested, it’s a sign to create more content like it.

• Dwell Time: LinkedIn boosts posts that hold users’ attention. If your content keeps people engaged for 3 minutes or more, it’s likely to appear more often in feeds.

• Network Growth: Use LinkedIn’s analytics tools to track how many new followers and connection requests you’re getting. A steady 5-10% monthly growth shows your strategy is reaching the right people.

Review your top-performing posts to identify trends in topics, formats, and timing. Use this information to tweak your approach while staying true to your expertise and personal style.

"The most successful LinkedIn creators focus on consistency and authenticity rather than viral moments. Regular posting combined with genuine engagement leads to sustainable growth." - LinkedIn's Creator Management Team

Conclusion: Succeeding on LinkedIn in 2024

Thriving on LinkedIn in 2024 means staying consistent, engaging meaningfully, and using the right tools to make your efforts count. With LinkedIn's algorithm emphasizing quality interactions, even small actions - like leaving thoughtful comments on just three posts daily - can boost your content's visibility by 12%.

To connect better with your audience, keep your content creation process simple and focus on variety. Polls, for example, can double your reach compared to regular posts, while native videos continue to perform well. By mixing these formats with professional insights and genuine interactions, you’ll create a well-rounded strategy that works.

But LinkedIn isn’t just about posting. Actively participating in conversations by offering thoughtful comments and sharing useful insights helps you build stronger relationships and increases your visibility. Tools like Podify.io can make this easier by helping you stay consistent, save time, and target your audience effectively.

If your page is struggling with declining reach, focus on engaging authentically and experimenting with different content types. The goal is to maintain a steady presence that highlights your expertise while delivering value to your network. Use LinkedIn’s analytics to track how your audience responds, and tweak your approach accordingly. With commitment and smart strategies, you can create a LinkedIn presence that drives meaningful growth in your professional journey.

FAQs

How do I create successful content on LinkedIn?

To create content that performs well on LinkedIn in 2024, focus on quality and relevance with a clear strategy in mind.

Content Format Mix

| Content Type | Engagement Impact | Best Practices |
| --- | --- | --- |
| Text Posts | +27% reach | Keep it under 1,300 characters |
| Native Video | +42% views | Aim for 1-3 minutes in length |
| Carousels | +35% engagement | Stick to 8-10 slides |
| Newsletters | +25% visibility | Post weekly for consistency

Using a variety of formats helps keep your audience interested and appeals to different preferences. Stick to a regular posting schedule and interact with your network’s posts to expand your reach.

Engagement Strategy: Focus on meaningful interactions rather than chasing viral trends.

"We already have a strong set of explicit and implicit signals that provide context on what content a member may find interesting based on their social connections and the Knowledge Graph."

For example, instead of just liking a post, leave a thoughtful comment or ask a question that sparks conversation. Once your content is ready, pay attention to timing and consistency to ensure it reaches the right audience.

Professional Value: Share insights that encourage professional growth. LinkedIn’s algorithm favors content that adds value to discussions. Create posts that inspire dialogue, highlight your expertise, and feel genuine in tone.