LinkedIn Hashtags: 2024 Guide to More Views

Want to boost your LinkedIn visibility in 2024? Here's what you need to know about using hashtags effectively:

• Use 3-5 hashtags per post for optimal reach without appearing spammy

• Mix popular and niche hashtags to target broad and specific audiences

• Place hashtags at the end of your post or naturally within the content

• Use LinkedIn Analytics to track hashtag performance

• Create a branded hashtag to build recognition

Top LinkedIn hashtags in 2024:

| Hashtag | Followers |
| --- | --- |
| #innovation | 38.8M |
| #management | 36M |
| #humanresources | 33.4M |
| #digitalmarketing | 27.5M |
| #technology | 26.4M

Remember: Quality content trumps hashtag quantity. Choose tags that truly fit your post and audience for best results.

Related video from YouTube

What are LinkedIn hashtags in 2024

LinkedIn hashtags are still a big deal in 2024. They're those #words you see in posts that help organize content and make it easier to find.

Why use hashtags?

Hashtags on LinkedIn do a few key things:

• Group similar content together

• Help you reach people interested in specific topics

• Let you join bigger conversations

How hashtags boost your posts

Using hashtags can get your content in front of more eyes:

• Your posts show up when people search for those tags

• People following certain hashtags might see your stuff

• LinkedIn's algorithm uses hashtags to figure out who might like your content

Here's a quick breakdown:

| What hashtags do | How it helps you |
| --- | --- |
| Show up in searches | More people can find your posts |
| Appear in feeds | Reach folks who follow those tags |
| Help the algorithm | LinkedIn shows your content to the right people

What's new with hashtags?

LinkedIn's gotten smarter about hashtags:

• It's not about using TONS of hashtags anymore

• The platform can understand your post without relying just on tags

• Posts that get people talking are favored

Bottom line: In 2024, hashtags are still useful, but they're just one part of creating content that really connects with your professional network.

How to use hashtags effectively

Want to boost your LinkedIn content's visibility? Here's how to nail hashtag use in 2024:

Reaching more people

Mix broad and specific hashtags to tap into big conversations and niche audiences:

• Stick to 3-5 hashtags per post

• Blend 1-2 general with 1-2 specific ones

For example, a digital marketer might use:

#DigitalMarketing #SEOTips #ContentStrategy

This combo covers a wide topic and two focused areas. Smart, right?

Connecting with specific groups

Hashtags help you find your people. Here's how:

1. Use LinkedIn's search bar to explore related terms

2. Check what industry big shots are using

3. Look for hashtags with a decent following

| Hashtag Type | Example | Why Use It |
| --- | --- | --- |
| Industry-specific | #TechStartups | Find your tribe |
| Role-based | #SalesLeaders | Target specific roles |
| Event-related | #LinkedInLocal | Network locally

Showing your expertise

Hashtags can make you look like a pro:

• Create a branded hashtag for your business

• Use niche hashtags that show off your know-how

For instance, Hootsuite's Director of Social Impact uses #UpliftforSocialGood and #nonprofits. It's a great way to showcase her social media marketing chops for non-profits.

Finding good LinkedIn hashtags

Want to boost your LinkedIn reach? Let's talk hashtags.

Use LinkedIn's search

LinkedIn's search is your secret weapon:

1. Type "#" and your keyword in the search bar

2. Check out LinkedIn's suggestions

3. Click a hashtag to see how it's used

Try "#SEOtips" and see what pops up.

Spy on your competitors

Learn from the pros:

• What hashtags are the big players using?

• Which posts get the most engagement?

• Spot any hashtag patterns?

Remember: Don't just copy. Use their hashtags as a jumping-off point for your own ideas.

Tools to level up your game

LinkedIn's great, but these tools can give you an edge:

| Tool | What it does |
| --- | --- |
| [Hashtagify](https://hashtagify.me/orientation/hashtags_advanced_as_rooms_for_communities) | Shows trends and related tags |
| [RiteTag](https://ritetag.com/) | Suggests hashtags in real-time |
| [BuzzSumo](https://buzzsumo.com/content-research/) | Analyzes content performance |

These can help you find trending hashtags and see how they perform over time.

Tips for using hashtags well

How many hashtags to use

LinkedIn says 3-5 hashtags per post is best. It's enough to reach your audience without looking spammy. You can use up to 30, but less is more for engagement.

Mix of popular and specific hashtags

Combine broad and niche hashtags for best results:

| Hashtag Type | Purpose | Example |
| --- | --- | --- |
| Broad (1-2) | Reach wide audience | #BusinessStrategy |
| Niche (1-2) | Target specific groups | #SaaSIntegration

This helps you join trending talks and connect with your core audience.

Where to put hashtags

Place hashtags smartly:

• At the end of your post

• Within text (if it fits your style)

LinkedIn only shows the first line or two in feeds. Putting hashtags at the end keeps your opening clean.

Capitalize each word in multi-word hashtags: #SocialMediaMarketing.

"LinkedIn recommends using only 3 hashtags per post, but there isn't a limit. If you add 10, your post will still show up for all 10 hashtags." - Michelle Martin, Author

To level up your hashtag game:

• Test different combos and see what works

• Use LinkedIn's search to find popular hashtags

• Follow hashtags to stay in the loop

Checking hashtag performance

LinkedIn's built-in tools

Want to know how popular a LinkedIn hashtag is? Here's a quick trick:

1. Go to https://www.linkedin.com/feed/hashtag/keyword

2. Swap keyword with your hashtag

Boom! You'll see the follower count. Easy, right?

Numbers that matter

Keep an eye on these for your LinkedIn hashtags:

| Metric | What it tells you |
| --- | --- |
| Reach | How many people see your posts |
| Impressions | Times your posts show up |
| Engagement | Likes, comments, shares, clicks |
| Followers | New hashtag followers |
| Conversions | People taking action

Fancy tools for deeper digging

Need more info? Try these:

• Hootsuite's LinkedIn Hashtag Analytics

• Sprout Social

• Keyhole

These tools can show you stuff like how effective your hashtags are and how they're growing over time.

"Sprout Social Listening helps users get key metrics for competitor hashtags. It breaks down volume, engagement, likes, and impressions." - Sprout Social

Want to step up your hashtag game? Try this:

1. Mix broad and niche hashtags

2. Check your stats often

3. Change things up based on what you learn

4. Test new hashtags

Hashtag mistakes to avoid

Using hashtags on LinkedIn can boost your visibility. But mess them up, and you'll hurt your reach. Here are two big no-nos:

Using too many hashtags

Stuffing your posts with hashtags? Bad idea. Here's why:

• It's hard to read

• Looks spammy

• Kills engagement (17% less with more than 2 hashtags)

"Too many hashtags make your message hard to read. People will just ignore your posts." - MDG Solutions

The fix: Use 1-3 hashtags per post. It's the sweet spot for engagement without the clutter.

Choosing the wrong hashtags

Picking hashtags without research? You're asking for trouble:

• #marketing is too broad

• Irrelevant tags confuse people

• Old hashtags are useless

Do this instead:

1. Research before you tag

2. Mix popular and niche

3. Match tags to your content

| Type | Example | Why It Works |
| --- | --- | --- |
| Niche | #LinkedInTips | Targets specific audience |
| Industry | #B2BMarketing | Reaches relevant pros |
| Branded | #YourCompanyName | Builds brand recognition

Quality beats quantity. Pick tags that fit your post and audience.

"Popular hashtags get looks and likes. But they won't attract people really interested in your business." - MDG Solutions

Wrap-up

LinkedIn hashtags can boost your content's visibility in 2024. Here's what you need to know:

Use 3-5 hashtags per post. It's enough to reach your audience without looking spammy.

Mix popular and niche hashtags:

| Type | Example | Purpose |
| --- | --- | --- |
| Popular | #innovation | Broad reach |
| Niche | #B2BMarketingTips | Target specific pros |
| Branded | #YourCompanyName | Build recognition

Put hashtags at the end of your post or within the content. It keeps your message clear.

Use LinkedIn Analytics to see which hashtags work best. Omnicreator.club can help you find and track top hashtags.

Stay on top of trending hashtags in your industry. LinkedIn's top 2024 hashtags include #innovation, #management, and #digitalmarketing.

Create your own branded hashtag. WeWork's #wework campaign gets clients to share stories, spreading brand awareness.

"Popular hashtags get looks and likes. But they won't attract people really interested in your business." - MDG Solutions

This quote nails it. Balance broad reach with targeted engagement.

Hashtags are just one piece of the puzzle. They work best with great content and consistent engagement.

FAQs

Which hashtags get the most views on LinkedIn?

Here are the top LinkedIn hashtags in 2023:

| Hashtag | Followers |
| --- | --- |
| #innovation | 38,411,129 |
| #management | 35,598,286 |
| #humanresources | 32,898,825 |
| #digitalmarketing | 27,095,863 |
| #technology | 26,161,748

But don't just use these. Mix them with niche tags for better targeting.

How to find top trending hashtags on LinkedIn?

It's simple:

1. Type a keyword in the search bar

2. Click the "Posts" tab

3. Look at the hashtags in the posts

This helps you find niche tags you might've missed.

What is the most followed hashtag on LinkedIn?

As of 2023:

1. #India - 67.6 million followers

2. #Innovation - 38.8 million followers

3. #Management - 36 million followers

How to analyze hashtags on LinkedIn?

To check hashtag performance:

1. Look at mention volume

2. Measure social media reach

3. Check hashtag popularity

4. Do sentiment analysis

5. Track engagement rates

6. Find influencers using the hashtag

7. Look at related hashtags

Use LinkedIn's analytics tools to track these for your posts.

What hashtags work best on LinkedIn?

The best hashtags are both popular AND relevant:

| Hashtag | Followers |
| --- | --- |
| #innovation | 39M |
| #management | 36.2M |
| #humanresources | 33.4M |
| #digitalmarketing | 27.5M |
| #technology | 26.4M

Mix these with industry-specific tags to reach a broad AND targeted audience.