LinkedIn Content Scheduling Guide 2024: 7 Best Practices

Here's how to schedule LinkedIn content effectively in 2024:

1. Post 2-5 times per week

2. Use LinkedIn's built-in scheduler or third-party tools like Podify.io

3. Mix content types: 60% insights, 30% company culture, 10% promotions

4. Schedule for peak times: Tuesday-Thursday, 8 AM to 2 PM

5. Plan content around industry events and seasons

6. Regularly check analytics and adjust your strategy

7. Balance scheduled posts with real-time updates

Quick Comparison of Scheduling Tools:

| Tool | Bulk Scheduling | Starting Price | Key Feature |
| --- | --- | --- | --- |
| LinkedIn | No  | Free | Native integration |
| Podify.io | Yes | Varies | AI-powered comments |
| [Hootsuite](https://www.hootsuite.com/) | Yes | $49/month | Multi-platform support |
| [Sprout Social](https://sproutsocial.com/) | Yes | $99/month/user | Advanced analytics |

Remember: Quality beats quantity. Focus on valuable content that engages your audience and aligns with your business goals.

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What is LinkedIn Content Scheduling?

LinkedIn content scheduling lets you plan and post updates at set times. It's like having a social media assistant for your LinkedIn account.

Meaning and Purpose

Content scheduling on LinkedIn means creating posts in advance and setting them to go live later. This tool helps you:

• Post regularly without being online 24/7

• Share updates when your audience is most active

• Plan your content strategy ahead of time

Why Schedule Content on LinkedIn?

Scheduling your LinkedIn posts has some big perks:

1. Time-saving

You can plan a whole month's worth of posts in one sitting. No more scrambling for daily content.

2. Consistency

Keep your feed active without manual posting every day. Your audience sees regular updates, even when you're busy.

3. Better timing

Hit those peak engagement hours, even if you're in a meeting or asleep.

4. Improved quality

Take time to review and edit posts before they go live. No rushed, typo-filled updates.

Here's a quick look at the benefits:

| Benefit | How it helps |
| --- | --- |
| Time Management | Plan posts in batches |
| Consistency | Steady content stream |
| Strategic Timing | Post when audience is most active |
| Quality Control | Review before posting

LinkedIn's scheduling feature lets you plan posts up to 3 months ahead. That's a whole quarter of content you can map out!

Pro tip: Check LinkedIn's analytics to find your followers' most active times. Schedule posts for these peak hours.

But don't just set it and forget it. Mix scheduled posts with real-time updates for the best results.

Need more advanced features? Third-party tools like Podify.io offer scheduling plus extras like AI-powered comments and audience analysis.

7 Tips for LinkedIn Content Scheduling

Let's look at how to schedule your LinkedIn content effectively:

How Often to Post

Post 2-5 times per week. It keeps your feed active without spam. Buffer's data shows 20 posts per month (about 5 weekly) works best for most businesses.

Best Times to Post

LinkedIn's busy hours:

• Tuesday to Thursday

• 8 AM to 2 PM in your audience's time zone

But check your LinkedIn analytics. Your followers might be different.

Mix Up Your Content

Don't just post jobs. Try this:

• 60% industry insights and tips

• 30% company culture stuff

• 10% promotions or job posts

Using LinkedIn's Scheduling Tool

LinkedIn's built-in scheduler is simple:

| Pros | Cons |
| --- | --- |
| Easy | Basic features |
| Works with LinkedIn | No bulk scheduling |
| Free | No team options

To use it: Write a post, click "Schedule", pick a time, done.

Podify.io and Other Tools

Want more? Try third-party tools. Podify.io offers:

• Content from PDFs and videos

• AI comments

• Audience analysis

These can save time and boost your strategy.

Check and Adjust

Watch these:

• Engagement rate

• Follower growth

• Click-through rate

Use LinkedIn's analytics or your tool's data. If something's not working, switch it up.

Keep It Real

Even with scheduling, stay timely:

• Leave space for real-time posts

• Update if big news hits

• Use "Share an update" for quick, unplanned posts

Advanced Scheduling Methods

Let's explore some advanced techniques to boost your LinkedIn content scheduling:

Schedule Many Posts at Once

Bulk scheduling is a time-saver. Set aside time to plan and schedule multiple posts in one go. This keeps your LinkedIn presence consistent without daily effort.

Tools like Post Planner let you create up to 21 posts across different channels at once. For LinkedIn, try Hootsuite, Sprout Social, or Agorapulse for bulk uploads.

Here's a quick look at some popular scheduling tools:

| Tool | Bulk Scheduling | Price (Starting) | Other Features |
| --- | --- | --- | --- |
| Post Planner | Yes | $7/month | Content suggestions, recycling |
| Hootsuite | Yes | $49/month | Analytics, team collaboration |
| Sprout Social | Yes | $99/month/user | ViralPost® technology, advanced analytics |
| Agorapulse | Yes | $79/month | Social inbox, reporting

Test Different Post Times and Types

Find what works for your audience. Try various posting times and content types. LinkedIn's busy hours are usually Tuesday to Thursday, 8 AM to 2 PM. But your audience might be different.

Use LinkedIn's analytics or tools like Sprout Social to track engagement. Post at different times and days, then check the results to fine-tune your schedule.

For content, aim for this mix:

• 60% industry insights and tips

• 30% company culture content

• 10% promotions or job posts

Plan for Seasons and Events

Match your content with important dates and industry events. Here's how:

1. Create an event calendar: List holidays, industry conferences, and company milestones.

2. Plan content themes: Develop ideas around these events. For example, share networking tips before a big conference.

3. Schedule in advance: Use Google Sheets or Trello to plan your content 2-4 weeks ahead.

4. Stay flexible: Leave room for real-time updates or trending topics.

Mistakes to Avoid in Content Scheduling

Content scheduling on LinkedIn can boost your presence, but watch out for these pitfalls:

Automation Overload

Automation's great, but don't go overboard:

• It can make your posts feel robotic

• Scheduled content might not fit current events

Mix it up:

• Check your scheduled posts often

• Throw in some real-time updates

• Add a personal touch to automated messages

Forgetting Live Engagement

Don't let scheduling replace real-time interaction:

• Jump into conversations on others' posts

• Reply to comments on your posts ASAP, even for scheduled content

"Don't miss those comments. Respond to each one with some kind of response, even if just to say thanks." - Sandra Long, Author and Consultant

Inconsistent Posting

Find your sweet spot:

• Too many posts? Followers might bail

• Too few? Your profile could look dead

Here's a quick breakdown:

| Posting Frequency | Pros | Cons |
| --- | --- | --- |
| 1-2 times daily | Regular presence | Risk of content fatigue |
| 3-5 times weekly | Balanced approach | May miss peak times |
| 1-2 times weekly | Quality over quantity | Potentially less visibility

Bottom line: Focus on quality content, not just filling a schedule.

Wrap-Up

Here's the lowdown on LinkedIn content scheduling for 2024:

Post 2-3 times a week. It keeps you visible without overwhelming your audience.

When should you post? Check your LinkedIn Analytics. It'll show you when your followers are most active.

Mix it up. Don't just stick to one type of content. Use text, images, videos, and polls. It keeps things interesting.

Use LinkedIn's scheduler. It's right there in the platform, so why not?

Third-party tools can help too. Hootsuite or Podify.io can make your life easier if you're juggling multiple platforms.

Keep an eye on how your posts are doing. If something's not working, change it up.

Be real. Scheduled posts are great, but don't sound like a robot. Stay current and authentic.

LinkedIn's packed with decision-makers. 80 million of them, to be exact. So your content strategy here? It matters. A lot.

| Content Type | How Often | Why It's Good |
| --- | --- | --- |
| Text posts | 1-2 weekly | Quick to make, easy to engage with |
| Images/Infographics | 1-2 weekly | Catch the eye, easy to share |
| Videos | 1-2 monthly | Deep dive into topics, personal touch |
| Polls | 1-2 monthly | Get people involved, learn about your audience

FAQs

How often should you post on LinkedIn to increase your visibility?

Post 2-3 times a week on LinkedIn. It's enough to stay visible without bombarding your connections. But here's the kicker: quality beats quantity every time.

Focus on content that adds value, not just noise. Here's a quick breakdown:

| Posting Frequency | Impact |
| --- | --- |
| 2-3 times/week | Keeps you on the radar |
| Daily | Might be too much |
| Less than weekly | You'll fade into the background |

How to make a LinkedIn content calendar?

Making a LinkedIn content calendar isn't rocket science. Here's how:

1. Set your goals and themes

What do you want to achieve? What topics will you cover?

2. Choose your content types

Mix it up with text posts, articles, videos, or polls.

3. Plan your topics

Map out what you'll post and when.

4. Review and tweak

Keep an eye on what works and adjust accordingly.

Pro tip: Use a simple spreadsheet or tool to organize your calendar. It'll make tracking and adjusting your plan a breeze.

Don't forget to mark important dates like product launches or career milestones. These can be goldmines for engaging content.