How to Write Engaging LinkedIn Advocacy Posts

Want to create LinkedIn posts that engage and expand your network? Here's a quick guide:

• What is LinkedIn Advocacy? Employees share personal experiences about their company to build trust and extend brand reach.

• Why it matters: Employee-shared content generates 13 company page views, 1 new follower, and 6 career opportunity views for every 6 posts.

• Key elements of great posts:

  • Use clear, personal messaging.

  • Add visuals like images, videos, or infographics.

  • End with a call to action to spark interaction.

• Tips for success:

  • Share personal stories instead of generic updates.

  • Reuse high-performing content with updates.

  • Use tools like Podify.io for scheduling and tracking.

Employee advocacy makes brands more relatable while boosting employee visibility. Let’s dive deeper into how to do it effectively.

How I write LinkedIn Posts that get 100,000+ views

Components of an Effective LinkedIn Advocacy Post

Creating engaging LinkedIn advocacy posts requires attention to key elements that work together to grab attention and provide value.

Writing a Clear and Personal Message

The foundation of a strong advocacy post is a message that's both clear and personal. Your message should stand out and encourage specific actions while staying genuine. Start with an attention-grabbing headline - this could be a thought-provoking question, a relevant statistic, or a bold statement that resonates with your audience.

Here’s what to keep in mind:

• Use straightforward language and explain jargon only when necessary.

• Link company achievements to your personal experiences to make it relatable.

• Maintain a conversational tone while keeping it professional.

Using Visuals and Different Formats

The format you choose can make your story more engaging and relatable. Visuals, in particular, are a powerful way to connect with your audience.

| Content Format | Purpose |
| --- | --- |
| Images | Grab attention instantly |
| Videos | Encourage longer viewing and sharing |
| Infographics | Simplify complex information |
| Screenshots | Build trust and credibility

For instance, Maximus used employee videos to highlight their mission, leading to better engagement and a more relatable message [3].

Promoting Interaction and Calls to Action

The goal isn’t just to share information but to spark conversations and inspire action. Interaction grows your reach and builds stronger connections.

Here’s how to encourage engagement:

• End your post with a clear call to action.

• Pose questions that spark discussion.

• Invite readers to share their insights or experiences.

• Use relevant hashtags to boost visibility.

A great example is Ketch, which paired customer testimonials with product insights. This approach naturally encouraged discussions and meaningful interactions among their audience [3].

When your network engages with your post, their activity can help expand your reach organically.

Let’s move on to some practical tips for creating and sharing advocacy content.

Tips for Creating and Sharing Advocacy Content

Using Stories and Personal Experiences

Storytelling can turn typical corporate updates into engaging, relatable content. Instead of just sharing company news or achievements, present them through a personal lens to connect with your audience on a human level.

| Story Element | Purpose | Example Application |
| --- | --- | --- |
| Personal Impact | Highlight how a product or initiative helped you | Share how a product solved your challenge |
| Behind-the-scenes | Provide a glimpse into your work culture | Share day-to-day insights into your team |
| Customer Journey | Share measurable success stories | Showcase customer success with metrics |
| Learning Moments | Discuss lessons learned from challenges | Talk about key takeaways from a project

Reusing Successful Content

Save time by revisiting your top-performing posts. Update them with new data, insights, or perspectives to keep them relevant and engaging.

Pro tip: Identify which content formats and topics resonate most with your audience. Use this information to create templates that streamline future content creation. This not only saves time but also ensures your messaging stays consistent.

Using Templates and Curated Content

Follow the 50/25/25 rule for content sharing: 50% brand-related content, 25% industry insights, and 25% personal topics. Tools like Sprout Social offer customizable templates to make this process easier [1]. These templates help maintain consistency while saving time.

Encourage executives to contribute shareable content. When leadership actively participates, it boosts credibility and provides additional material for employees to share within their networks [1]. This approach strengthens advocacy efforts while keeping communication professional and authentic.

Using Tools to Simplify Advocacy Efforts

Modern advocacy programs rely on specialized tools to make content creation and distribution easier while keeping messaging consistent.

Podify.io: A LinkedIn Advocacy Solution

Podify.io simplifies LinkedIn advocacy through AI-driven content creation, audience insights, and automated scheduling. It helps turn various content formats into LinkedIn-ready posts and analyzes audience behavior to boost engagement.

| Feature | Benefit | Application |
| --- | --- | --- |
| Content Generation | Converts PDFs and videos into LinkedIn posts | Repurpose company materials effectively |
| Audience Meter | Identifies best posting times and formats | Fine-tune your posting strategy |
| AI Comment Writer | Crafts contextual replies | Stay engaged with your audience |
| Content Scheduling | Automates post timing | Maintain a consistent presence

Why Automating Advocacy Programs Matters

Automation brings efficiency and consistency to advocacy efforts, offering actionable insights to improve strategies. These tools simplify tasks like content creation and scheduling, freeing employees to focus on meaningful, personal advocacy.

"I love Employee Advocacy because it's helped me answer those initial questions by giving me tracks to run on when I sit down to write. Big picture, it's helped me gain confidence in my social presence." - Chris Long, Sprout Growth Account Executive [1]

Here’s how automation helps:

• Data-Driven Insights: Tools track metrics like engagement, follower growth, and content performance, making it easier to adjust strategies.

• Time Savings: Automated scheduling and tracking free employees to add their personal touch to shared content.

• Improved Participation: Simplified processes encourage more employees to get involved, which is key since 70% of consumers feel more connected to brands with active social media presence [1].

The trick is balancing efficiency with authenticity. While tools can streamline the process, employees should still bring their unique voices to the content they share.

Once automation is in place, the focus shifts to tracking performance and refining strategies based on the results.

Tracking Success and Improving Advocacy Strategies

Measuring the results of LinkedIn advocacy posts is key to fine-tuning strategies and boosting employee participation. Here's how to effectively track and enhance your advocacy program.

Metrics to Track

To gauge success and engagement, focus on tracking these key metrics:

| Metric Type | What to Measure | Business Impact |
| --- | --- | --- |
| **Content Performance** | Engagement rates, reach, views | Evaluates how well content resonates |
| **Business Results** | Click-through rates, leads, conversions | Highlights return on investment (ROI) |
| **Program Health** | Employee participation, posting frequency | Reflects program adoption and activity

For example, BDO Australia tracked these metrics and saw millions of impressions and thousands of clicks within a year [2].

Collecting Employee Feedback

Employee feedback is a goldmine for understanding what works and what doesn’t. Use tools like surveys, quarterly check-ins, or anonymous forms to gather insights about content preferences and participation challenges. When employees see their ideas put into action, they’re more likely to stay engaged and continue sharing.

Refining Strategies Based on Data

Combining performance metrics with employee feedback allows organizations to fine-tune their advocacy programs. Use the data to:

• Identify which content types perform best

• Pinpoint the best times to post

• Allocate resources to strategies that yield results

This data-driven approach ensures that efforts are aligned with what works. By analyzing metrics alongside employee input, companies can make smarter decisions about content creation, distribution, and program updates [1].

Conclusion: Empowering Employees for Effective Advocacy

LinkedIn advocacy boosts brand visibility and builds genuine connections. BDO Australia's approach shows how well-planned strategies can deliver real results.

The foundation of successful advocacy lies in three key elements: clear messaging, thoughtful engagement, and consistent tracking. When paired with the right tools and support, these elements help organizations create advocacy programs that connect with their audience.

Platforms like Podify.io simplify LinkedIn advocacy by making content creation and distribution easier. Blending personal stories with data-driven insights allows companies to expand their efforts without losing authenticity. Involving leadership further strengthens these programs, fostering a workplace culture where advocacy grows naturally.

The key to thriving LinkedIn advocacy is giving employees the tools and guidance they need. By providing clear instructions, actionable insights, and user-friendly resources, companies can create programs that not only amplify their brand but also help their teams form meaningful, lasting connections.