How To Turn Webinars Into LinkedIn Posts

Want to get more out of your webinars? Turn them into LinkedIn posts. This strategy helps you reach a broader audience, boost engagement, and extend the lifespan of your content. Here’s how to do it:

• Pick impactful moments: Highlight actionable tips, expert insights, or standout Q&A sessions.

• Repurpose content: Break slides into visuals, create short video clips, or write concise text posts.

• Optimize for LinkedIn: Use hashtags, tag experts, and post during peak hours (e.g., 10 AM or 2 PM).

• Leverage tools: Platforms like Podify.io can help you extract key segments and schedule posts.

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Step 1: Selecting Webinar Content for LinkedIn

Choosing the right content from your webinar is crucial for creating engaging LinkedIn posts. Surprisingly, only about 20% of webinar content gets repurposed [1], leaving a lot of great material unused.

Identifying Key Moments

Look for standout moments in your webinar - things like data-backed insights, expert predictions, practical frameworks, or success stories. Pay attention to timestamps where speakers share actionable tips or impactful statements that can easily stand alone as LinkedIn posts.

Turning Slides into Visual Content

Your webinar slides can be repurposed into eye-catching LinkedIn visuals. Here’s how:

• Break down complex slides into simple, single-concept visuals.

• Split slides packed with information into multiple, digestible frames.

• Add branded design elements while keeping text readable.

Make sure each slide delivers its message within 3-5 seconds to grab attention quickly.

Leveraging Audience Q&A

The Q&A section often contains some of the most engaging content for LinkedIn. Use it to create posts that resonate with your audience:

• Popular Questions: Turn these into discussion posts to encourage interaction.

• Expert Answers: Share as practical, how-to advice.

• Industry Challenges: Use them to create polls and gather insights from your LinkedIn network.

Focus on questions that address common industry challenges or provide fresh perspectives. Tools like Podify.io can help you pinpoint high-engagement segments, making it easier to align content with your audience’s interests.

Once you’ve identified the best content, you’re ready to craft LinkedIn posts that stand out.

Step 2: Creating LinkedIn Posts from Webinars

Turn your webinar content into LinkedIn posts to connect with a professional audience. LinkedIn users engage with a mix of content types, so repurpose your webinar into formats like short videos, carousels, and text posts.

Short Video Clips

Edit your webinar into 1-2 minute video clips that grab attention fast. Focus on quality and clarity to ensure smooth playback on LinkedIn. Here’s how to make them stand out:

• Add subtitles for those watching without sound.

• Hook viewers in the first 3 seconds.

• Wrap up with a clear call-to-action.

LinkedIn Carousels

Use your webinar slides to create engaging carousel posts. Start with a bold opening slide to grab attention, then share key insights or data across the slides. End with a call-to-action that encourages interaction. Make sure each slide offers value on its own while contributing to the overall story. Keep visuals clean and focused on your main points.

Text Posts

Text posts are a flexible way to share webinar takeaways. To make them effective:

• Begin with an attention-grabbing statement, like: "Did you know most webinar content never gets reused? Let’s fix that."

• Break complex ideas into short, easy-to-read paragraphs.

• Use white space to make the post visually appealing.

• Add relevant hashtags to boost visibility.

Once you’ve created your posts, focus on strategies to ensure they reach your target audience.

Step 3: Boosting Engagement and Reach on LinkedIn

Once you've created content from your webinar, it's time to expand its reach using focused LinkedIn strategies. The right distribution tactics and engagement efforts can make a big difference in how visible your content becomes.

Timing and Frequency of Posts

When you post on LinkedIn matters. Aim to share your webinar content during peak hours, such as 10 AM and 2 PM, when professionals are most likely to engage. Spread your posts out over several days to keep your content visible for longer.

Here’s what your content calendar might include:

• Text posts highlighting key moments from your webinar

• Short video clips posted during high-engagement times

• Carousel posts showcasing data points or insights

• Q&A snippets pulled from the webinar

Leveraging LinkedIn Features

Use LinkedIn’s built-in tools to boost visibility. Add 3-5 relevant hashtags to your posts, tag any featured experts or companies, and include interactive elements like polls or calls-to-action (CTAs). Industry-specific hashtags like #B2Bmarketing or #webinarmarketing can help you connect with the right audience.

If you’re using sponsored posts, narrow your targeting by focusing on job titles, industries, or company sizes. This ensures that your content reaches the professionals most likely to engage and helps you generate stronger leads.

Tools Like Podify.io

Tools like Podify.io can simplify LinkedIn content optimization. It helps with tasks like generating content from webinar segments, analyzing audience behavior to determine the best posting times, and distributing content directly to targeted inboxes. You can also tap into engagement communities to amplify reach.

Keep an eye on metrics like comments, shares, and click-through rates to see what works and adjust your strategy as needed.

"Content research is the first and most important step in creating helpful, informative content that resonates with your audience." - Octoparse [2]

Conclusion: Making the Most of Webinars on LinkedIn

With your LinkedIn posts prepped, the next step is ensuring they consistently engage and provide value over time. Repurposing webinars into LinkedIn content is an effective way to connect with B2B audiences, turning a single event into a steady flow of posts.

Focus on three key aspects: choosing the right content, optimizing formats, and distributing strategically. Pick segments that offer immediate value - think actionable tips, key stats, or expert quotes. Then, rework these highlights into formats like short video clips, carousel posts, or text updates to suit different audience preferences.

Tools like Podify.io simplify this process by converting webinar highlights into LinkedIn-ready posts and analyzing audience interactions to ensure better reach. This approach keeps your content pipeline running smoothly while getting the most out of your webinar efforts.

To get started:

• Review your webinar for standout moments and insights.

• Plan a content calendar to schedule posts effectively.

• Monitor engagement data to tweak and improve your strategy.

The real advantage comes from building a system that turns webinars into a continuous source of LinkedIn content. By making webinar repurposing part of your regular routine, you’ll maintain a steady stream of professional insights that keep your LinkedIn audience engaged and make the most of your content investment.