LinkedIn Tips
Oct 17, 2024
●
14
min
How Often Should You Post on LinkedIn?
Post 2-5 times per week on LinkedIn for best results. Here's a quick breakdown:
Aim for 3-5 posts weekly to stay visible without overwhelming followers
Tuesday and Wednesday mornings (8-10 AM) often get the most engagement
Mix up content types: text updates, images, videos, and polls
Key points to remember:
Quality trumps quantity - don't spam your network
Engage with others' content daily (15-30 minutes)
Use LinkedIn Analytics to find your best posting times
Remember: Only 1% of LinkedIn users post regularly, but they generate 9 billion impressions. By posting consistently, you join this top tier, dramatically increasing your visibility.
Start with this framework, track your results, and adjust as needed. You'll nail your LinkedIn strategy in no time.
Related video from YouTube
How LinkedIn's Algorithm Works
LinkedIn's algorithm isn't just a clock. It's a smart system that picks which posts you see. But here's the thing: it's not just about when you post. It's about making content the algorithm loves.
What Makes Your Posts Spread
The algorithm looks at a few key things:
1. Is Your Content Any Good?
LinkedIn sorts posts into three buckets:
2. Quick Reactions Matter
The first hour is CRUCIAL. Lots of likes and comments? LinkedIn shows it to more people.
3. Does It Fit Your Audience?
The algorithm matches posts to people who care about that stuff.
4. Who You Know Counts
Posts from close connections get seen more. Sorry, strangers.
5. What Type of Post Is It?
Some types of posts just do better:
Want to work WITH the algorithm? Here's how:
Post stuff people actually want to read
Get people talking fast
Mix up your post types
Build a solid network
Post when your crowd is online
It's not rocket science, but it does take some thought. Get it right, and you'll see your posts take off.
How Often to Post
Posting on LinkedIn isn't about flooding your feed. It's about balance. Here's how to nail it:
Basic Posting Tips
Aim for 2-5 posts per week. This keeps you visible without annoying your audience. Here's a quick industry breakdown:
Start where you're comfortable. You can always ramp up later.
"Weekly posters see 2x engagement. Daily posters? Even more." - Hootsuite
What Impacts Your Posting Schedule
Your schedule isn't set in stone. It depends on:
1. Your goals: Brand awareness? 3-4 posts a week. Engagement? 1-2 high-value posts might do it.
2. Content quality: One great post trumps five okay ones.
3. Audience engagement: Use LinkedIn Analytics. Post when your audience is active.
4. Content mix: Try this weekly:
1 educational piece
1 industry news
1 personal thought
1-2 quick tips
5. Your time: Be realistic about what you can maintain.
"Quality beats quantity on LinkedIn." - Lee McKnight Jr., VP of Sales at RSW/US
Timing matters too. Best times to post:
Experiment and track. Your audience is unique. Find what works for them.
Quality vs. Quantity
The LinkedIn posting debate: quality or quantity? Let's dive in.
Why Good Content Matters
High-quality LinkedIn posts are key for:
Engaging your audience
Building credibility
Establishing thought leadership
Hootsuite found companies posting weekly on LinkedIn see 200% more engagement than less frequent posters. But it's not just about frequency—it's about quality.
"Quality beats quantity on LinkedIn." - Lee McKnight Jr., VP of Sales at RSW/US
Good content:
Solves audience problems
Offers unique insights
Sparks real conversations
Posting Too Much: The Downside
Consistency matters, but overdoing it can backfire:
LinkedIn pages posting weekly see 5.6 times more follower growth. But multiple daily posts can lead to diminishing returns.
Finding the sweet spot:
Create valuable, resonant content
Stick to 2-5 posts per week
Track engagement and tweak your strategy
One thoughtful update trumps five rushed posts. Quality content boosts engagement, credibility, and organic growth.
"The quality of anything you post needs to be top shelf for social media marketing results." - Cazbah
Types of LinkedIn Posts
LinkedIn gives you several ways to engage your audience. Here are the most effective:
Quick Updates
Short posts work great for quick insights or news. They're easy to read and can get people talking.
Longer Articles
Got a big topic? Use LinkedIn's article feature. It's perfect for:
Deep dives into industry trends
Detailed case studies
Step-by-step guides
Pictures and Graphics
Images grab eyeballs. In fact, LinkedIn posts with images get 2x more comments than text-only posts. Use them to:
Show key stats
Share infographics
Give behind-the-scenes peeks
Videos
Video is HUGE on LinkedIn. Check this out:
To nail your video game:
Add captions
Think mobile-first
Share stuff people care about
Polls and Interactive Posts
Polls get people involved. They're great for:
Learning about your audience
Kicking off conversations
Boosting your post's reach
When you make a poll:
Give options that make people think
Set it to run for 1 day, 3 days, 1 week, or 2 weeks
Follow up on the results to keep the chat going
Creating a Long-Term Posting Plan
Want to keep your LinkedIn game strong? You need a plan. Here's how:
Making a Post Schedule
Plan ahead. It's that simple. Here's how:
1. Set a weekly goal
Start with 2-3 posts per week. It's enough to stay visible without spamming.
2. Pick your days
Choose specific days for posting. Like this:
3. Use a content calendar
Excel works fine. List topics, dates, and who's doing what.
Mixing Up Post Types
Don't bore your followers. Switch it up:
Short text updates
Long-form articles
Images or infographics
Videos
Polls
Try this:
Reusing Content Wisely
Got old content? Use it:
Break up long articles into shorter posts
Turn key stats into graphics
Update old posts and reshare
"I've gotten tons of customers, users, and fans just by sharing my take on niche topics 2-3 times a week." - Zach Busekrus, CEO of Sponstayneous
Tips for Better LinkedIn Posts
Best Times to Post
Want your LinkedIn posts to shine? Timing matters. Here's when to hit that "Post" button:
These times? They're when professionals typically take breaks and scroll LinkedIn. But here's the thing: your audience might be different. Use LinkedIn Analytics to find YOUR perfect posting times.
Interacting with Others
Don't just post and ghost. Engage:
Comment on others' posts
Share stuff that matters
Reply when people comment on your posts
Do this, and you'll build relationships AND boost your visibility. Aim for 15-30 minutes of engagement daily.
Using Hashtags Well
Hashtags can help your posts reach more eyeballs. Here's the scoop:
Stick to 3-5 hashtags per post
Mix it up with popular and niche tags
Put those hashtags at the end of your post
Big hitters like #innovation (38M followers) and #management (35M followers) are great. But don't ignore those niche tags in your industry.
"Following hashtags is a free way to gain insights into your target audience and keep competitive research up-to-date." - Hootsuite
Checking How Your Posts Do
Want to know if your LinkedIn posts are hitting the mark? Let's look at the numbers that matter and how to use them.
Important Numbers to Watch
Keep an eye on these key stats:
These numbers show if your content is reaching and resonating with people.
Tools for Checking Post Performance
LinkedIn has built-in analytics, but other tools can dig deeper:
LinkedIn's Native Analytics: Free and covers the basics
Sprout Social: Starts at $199/month, offers detailed insights
Hootsuite: From $99/month, good for managing multiple platforms
Improving Based on Results
Use your data to fine-tune your strategy:
1. Identify top performers
Look at posts with high engagement rates. What made them stand out?
2. Spot trends
Notice which topics or formats get more traction. Is it videos? Long-form posts? Industry news?
3. Adjust posting times
Use data to find when your audience is most active. Are they early birds or night owls?
4. Experiment
Try new content types based on what's working. If how-to posts are popular, could you create a series?
Remember: Numbers are great, but they're just part of the story. Always focus on creating content that's USEFUL and INTERESTING to your audience.
Common Questions About Posting on LinkedIn
Let's tackle some FAQs about LinkedIn posting to help you nail your strategy.
Do I Need to Post Every Day?
Nope. Posting 3-5 times a week is plenty. It keeps you visible without spamming your audience.
This schedule lets you:
Stay on people's radar
Give each post time to shine
Focus on quality over quantity
Keeping Quality When Posting Often
Want to post more without sacrificing quality? Here's how:
Plan ahead with a content calendar
Mix up your post types (text, images, videos)
Spin one idea into multiple posts
Block out time for content creation
Should I Post on Weekends?
Weekend posting is a toss-up. Here's the deal:
Pro tip: Test it out. Use LinkedIn's analytics to see how weekend posts stack up.
How to Tell If You're Posting Too Much
Watch for these red flags:
Engagement rates dropping
More unfollows
Generic comments
Feedback from connections
Remember: LinkedIn likes quality over quantity. Better to post less often with killer content than flood feeds with meh updates.
"Only 1% of LinkedIn's 260 million monthly users actively share posts. But these 3 million users generate 9 billion impressions."
This stat shows the power of being in that active 1%. Post smart and consistently, and you can tap into a huge audience without daily updates.
Using Podify.io for LinkedIn Posting
Podify.io makes LinkedIn posting a breeze. Here's how:
Podify Tools for LinkedIn
Podify's got some cool features:
AI writes posts for you
Schedule content ahead of time
Boost your engagement
How Podify Helps with Regular Posting
Podify makes your LinkedIn life easier:
Whip up a week's worth of posts in 10 minutes
Set it and forget it with scheduling
Find what's hot and create viral content
"I saved 16 hours a month using Podify for my LinkedIn content." - Podify user
Podify Plans Compared
Here's what Podify offers:
Want to try it? Podify's got a free trial, no strings attached.
Wrap-Up
Posting on LinkedIn isn't a one-size-fits-all game. Here's the deal:
Post 2-5 times a week to stay on people's radar
Tuesday and Wednesday mornings (8-9 AM) often get the most eyeballs
Mix up your post types to keep things interesting
Quality beats quantity. Don't spam your connections with junk.
Quick start guide:
"Only 1% of LinkedIn's 260 million monthly users actively share posts, but they generate 9 billion impressions."
That's huge. By posting regularly, you're joining that top 1%, cranking up your visibility.
Don't forget to engage with others' stuff too. Spend 15 minutes a day interacting with posts from peers and clients. It'll boost your visibility AND help you build real connections.
Start here, track what works, and tweak as you go. You'll nail your LinkedIn strategy in no time.
FAQs
How many times per week should you post on LinkedIn?
Post 3 times a week on LinkedIn. It's the sweet spot. You'll stay on people's radar without bombarding them. Stick to weekdays - that's when folks are most active.
Does posting regularly on LinkedIn help?
You bet it does. Regular posts boost your organic reach, whether you're building a personal brand or running a business. Aim for at least 2 posts a week to get the most out of LinkedIn.
How often should you post on LinkedIn to increase your visibility?
Want to be seen more on LinkedIn? Here's the deal:
Post 2-3 times a week, like clockwork
Don't sacrifice quality for quantity
Time it right: weekday mornings or lunch hours are prime time
Share Post