8 LinkedIn Experts Share Their Growth Secrets

Want to boost your LinkedIn presence? Here's what 8 top experts recommend:

1. Neil Patel: Post engaging content regularly

2. Gary Vaynerchuk: Use video to stand out

3. Ann Handley: Tell stories that resonate

4. Shane Barker: Optimize your profile for search

5. Goldie Chan: Create an action-driven summary

6. John Cutler: Share product insights

7. Melonie Dodaro: Focus on lead generation

8. Judy Robinett: Build strategic connections

Key takeaways:

• Post often (3-5 times per week)

• Engage with others' content

• Use LinkedIn's features (Live, Groups, Articles)

• Track your progress with Analytics

| Expert | Top Tip | Why It Works |
| --- | --- | --- |
| Goldie Chan | Action-driven summary | Prompts engagement |
| Brian Dean | Widely commentable content | Boosts reach |
| Allen Gannett | Questions in posts | Increases comments |
| Michaela Alexis | Explain content value | Improves click-throughs

Tools to help:

• Podify.io for content creation and targeting

• LinkedIn's AI tools for profile optimization

• Automation tools like Expandi for efficiency

Remember: LinkedIn growth takes time. Focus on providing value and building relationships.

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Meet the 8 LinkedIn Experts

These LinkedIn gurus have cracked the platform's code. They've built huge followings with unique growth strategies.

1. Neil Patel - Digital Marketing Specialist

435,457 followers. Co-Founder at Neil Patel Digital. Master of online marketing and content creation.

2. Gary Vaynerchuk - Communications Expert

5,042,989 followers. VaynerMedia CEO. Content marketing and entrepreneurship guru.

3. Ann Handley - Digital Marketer and Content Expert

435,182 followers. MarketingProfs' Chief Content Officer. Pioneer in digital marketing and content creation.

4. Shane Barker - Digital Marketing Consultant

Influencer marketing pro. Shares practical LinkedIn growth tips for businesses.

5. Goldie Chan - Personal Branding Expert

LinkedIn Top Influencer. Known for engaging storytelling and personal branding tactics.

6. John Cutler - Product Enablement Senior Director at Toast

Product-Led Growth (PLG) specialist. Shares product management and growth insights.

7. Melonie Dodaro - LinkedIn Lead Generation Expert

Helps businesses with LinkedIn lead gen and personal branding. Offers profile and content optimization advice.

8. Judy Robinett - Entrepreneur and Angel Investor

Strategic networking pro. Shares tips on building powerful LinkedIn connections.

These experts bring diverse knowledge from digital marketing to product management. They've each found their LinkedIn niche with unique insights.

"I measure success in impact and the difference I make with my work." - Sarah Santacroce, LinkedIn Expert

This quote sums up these experts' mindset. They're not just about numbers - they want to make a real difference.

Next up: their top growth tips. Remember, these strategies come from real-world testing across various industries.

Top Growth Tips from Experts

LinkedIn pros spill their secrets for boosting your presence. Here's the scoop:

1. Make Your Profile Pop

Your profile? It's your digital handshake. Make it count:

• Pro photo + eye-catching banner

• Headline that screams your value

• "About" section that tells your story

Goldie Chan, LinkedIn Top Influencer, says: "Use your summary to drive action."

2. Posting: What and When

Content rules on LinkedIn. Here's how to nail it:

• Share good stuff regularly

• Mix text, images, and video

• Post when people are looking (usually work hours)

Brian Dean's take: "Don't just write for experts. Post stuff your mom could comment on."

3. How LinkedIn Shares Your Posts

Get this algorithm working for you:

• It checks for spam and clarity first

• Loves posts that get people talking

• Prefers stuff you post directly on LinkedIn

4. Connect Smart

Building your network? It's key:

• Use LinkedIn search to find your people

• Personalize those connection requests

• Aim for 15 new prospects monthly

5. Chat It Up

Engagement's a two-way street:

• Comment on others' posts

• Reply when people comment on yours

• Try the 6-3-1 approach: 6 chats, 3 good posts, 1 DM

Allen Gannett says: "Always ask a question. LinkedIn's great for discussions."

6. Use LinkedIn's Toolbox

Don't ignore these features:

• Join and chat in Groups

• Try LinkedIn Live

• Write articles on the platform

7. Build Your Pro Image

Consistency's the name of the game:

• Share what you know

• Talk to the big names in your field

• Use hashtags people actually search for

8. Track Your Progress

Keep an eye on your growth:

• Check LinkedIn Analytics

• Look at engagement, not just views

• Make sure your connections still make sense

Michaela Alexis advises: "Don't just share. Tell people why they should read your stuff."

Comparing Expert Advice

Let's look at what LinkedIn gurus recommend most:

| Expert | Top Tip | Why It Works |
| --- | --- | --- |
| Goldie Chan | Action-driven summary | Hooks readers, prompts engagement |
| Brian Dean | Widely commentable content | Boosts engagement, widens reach |
| Allen Gannett | Questions in posts | Sparks discussions, increases comments |
| Michaela Alexis | Explain content value | Increases click-throughs and shares |
| Adam Houlahan | Carousel posts | 1.8-2.3X better reach than text posts |
| Neil Patel | LinkedIn Live webinars | 24X more comments, 7X more reactions vs. native videos |
| Andreea Coroian | Relationship building | Creates loyal, engaged audience |
| Chris Kim | Lo-fi content | Easy to produce, engages audience

What do these experts agree on?

1. Engagement is king

Get people talking. Use questions, relatable content, or live sessions to boost interaction.

2. Mix up your content

Don't stick to one format. Try carousels, live videos, and other types to keep things fresh.

3. Value first, sell second

Focus on building relationships and helping people. Hard selling? Not so much.

4. Stay consistent

Post regularly and engage often. It keeps you on your audience's radar.

5. Work with the algorithm

Know how LinkedIn shares posts. It can seriously boost your reach.

Tools to Help You Grow

Let's look at some tools that can help you put the experts' advice into action on LinkedIn.

Podify.io: Your LinkedIn Growth Partner

Podify.io can boost your LinkedIn presence in several ways:

1. Content Creation

It analyzes top-performing posts, generates content matching your voice, and helps repurpose old content.

2. Audience Targeting

Podify.io creates relevance scores between content and audience profiles, making sure you reach the right people.

3. Engagement Boost

It offers micro-communities for networking and building relationships with like-minded professionals.

4. Newsletter Feature

This feature distributes content directly to your ideal customer's inbox.

| Feature | Benefit |
| --- | --- |
| AI-driven algorithms | Better visibility and targeting |
| Hand-crafted content | Matches target audiences |
| Micro-communities | Deeper engagement |
| Newsletter distribution | Direct reach to ideal customers

LinkedIn's Native AI Tools

LinkedIn offers its own AI-powered features:

• Profile Optimization: AI suggests profile improvements

• Messaging: AI helps craft messages (Premium only)

• Job Listings: AI optimizes job descriptions

LinkedIn's AI messaging is only for Premium customers, starting at $39.99 per month.

Automation Tools for Efficiency

Here are some tools to automate your LinkedIn tasks:

| Tool | Key Feature | Pricing |
| --- | --- | --- |
| [Evaboot](https://evaboot.com/) | Data extraction | From $9/month |
| [LaGrowthMachine](https://lagrowthmachine.com/) | Multi-channel engagement | From €60/month |
| Expandi | 24/7 automation | $99/month |
| [Linked Helper](https://www.linkedhelper.com/) | Advanced automation | From $15/month |

"Expandi is THE safest LinkedIn tool on the market. It runs 24/7 on your computer and it's easy to set up." - Expandi Team

Wrap-Up

Growing on LinkedIn isn't a walk in the park. But our experts have shown it's doable with the right approach. Here's what you need to focus on:

1. Post often

Don't let your profile gather dust. Share content a few times a week, or even daily if you can swing it.

2. Get chatty

Like, comment, share. It's not just polite - it gets you noticed.

3. Pimp your profile

Sprinkle those keywords in your headline and summary. Make it easy for people to find you.

4. Use LinkedIn's goodies

Try out LinkedIn Live. It's a engagement goldmine - 24 times more than regular video.

5. Keep tabs

Check your analytics. See what's working, what's not. Tweak accordingly.

6. Rally the troops

Get your team sharing company content. It's a game-changer - boosting reach by 561%.

Remember, LinkedIn growth is a marathon, not a sprint. Keep at it, mix things up, and listen to your audience.

"Your LinkedIn profile is your digital first impression. Make it count." - Mel Carson, Social Media and Personal Branding Strategist.