LinkedIn Tips

Oct 25, 2024

13

min

6 Ways to Repurpose Content for LinkedIn

Want to get more mileage out of your content on LinkedIn? Here's how to repurpose effectively:

  1. Turn blog posts into LinkedIn articles

  2. Create short videos from webinars

  3. Use presentations as carousel posts

  4. Break long content into short posts

  5. Convert podcast episodes to text posts

  6. Share customer stories as case studies

Why repurpose? It saves time, reaches new audiences, and boosts engagement. 94% of marketers already do it.

Quick comparison:

| Method | Effort | Reach | Engagement |
| --- | --- | --- | --- |
| Blog to Article | Medium | High | High |
| Webinar to Video | Low | Medium | Very High |
| Presentation to Carousel | Low | Medium | High |
| Long to Short Content | Low | Very High | Medium |
| Podcast to Text | Medium | Medium | Medium |
| Customer Story to Case Study | High | High | Very High

Key LinkedIn stats:

  • 80+ million decision-makers

  • 15+ billion weekly content impressions

  • 277% more effective for lead gen than Facebook/Twitter

The bottom line: Repurposing helps you create more LinkedIn content with less effort. Try one method this week to boost your presence.

Related video from YouTube

LinkedIn's Content Types

LinkedIn offers several ways to share content. Here's what you need to know:

Text Posts

These are your go-to posts. Keep them short (900-1,200 characters), start with a hook, and end with a clear call-to-action.

Image Posts

Adding pictures can boost engagement. Use vertical photos for 15% more clicks. Personal images can increase engagement by 45%.

Document Posts (Carousels)

These are engagement magnets. They get 1.6 times more reach than text + image posts. Aim for 12 slides, 25-50 words per slide, and a vertical layout for mobile users.

Video Posts

Videos work well too. Keep them 1-2 minutes long, focus on the first 8 seconds, and add subtitles (many people watch without sound).

Articles

Want to stand out? Write articles. Less than 1% of LinkedIn users do this. Aim for 800-1,200 words, use a catchy title, and include 8 images to boost views by 160%.

Polls

Polls get 1.99 times the median reach in the feed. They're great for sparking conversations and boosting engagement.

Here's a quick comparison:

| Content Type | Length | Key Feature |
| --- | --- | --- |
| Text Posts | 900-1,200 characters | Hook and CTA |
| Image Posts | N/A | Vertical format |
| Document Posts | 12 slides, 25-50 words/slide | Highest reach |
| Video Posts | 1-2 minutes | First 8 seconds crucial |
| Articles | 800-1,200 words | 8 images for more views |
| Polls | N/A | High engagement

Quality beats quantity. Aim for 1-2 great posts per week instead of flooding your feed.

Why Repurpose Content for LinkedIn

Repurposing content for LinkedIn is a smart move. Here's why:

  1. Save time and effort: It's easier than creating new content from scratch.

  2. Reach more people: Different formats appeal to different folks.

  3. Hammer home your message: People need to see things multiple times before they act.

  4. Boost your SEO: More content means more chances to be found online.

  5. Post regularly: LinkedIn likes active users. Repurposing helps you stay consistent.

  6. Get more bang for your buck: Squeeze more value out of your existing content.

Here's how original and repurposed content stack up:

| Aspect | Original Content | Repurposed Content |
| --- | --- | --- |
| Creation Time | High | Low to Medium |
| Audience Reach | One format | Multiple formats |
| SEO Impact | One entry point | Multiple entry points |
| Content Lifespan | Shorter | Longer |
| Resource Efficiency | Lower | Higher

Repurposing isn't just recycling. It's about reshaping content to keep your audience hooked. For example, turn a long article into a series of short LinkedIn posts.

"Effective repurposing can lead to more leads, traffic, and shares, helping you reach wider audiences."

To nail repurposing:

  • Pick quality content that works in different formats

  • Dig up old evergreen content and give it new life

  • Plan to repurpose every new piece of content you create

Turn Blog Posts into LinkedIn Articles

Want to get more mileage out of your blog posts? Turn them into LinkedIn articles. Here's why it's a smart move:

LinkedIn articles give you up to 100,000 characters to play with. That's a lot more than the 1,300 character limit for regular posts. You can really dig into your topic.

Here's how to do it:

  1. Pick blog posts your LinkedIn crowd will care about

  2. Break up the text for easy reading

  3. Throw in some visuals

  4. Use keywords to help people find your article

  5. Start with a bang to hook readers

  6. End with a clear next step for readers

Blog posts vs LinkedIn articles:

| Feature | Blog Post | LinkedIn Article |
| --- | --- | --- |
| Length | No limit | 100,000 characters max |
| Formatting | Full HTML | Basic options |
| Visibility | Your website | Your LinkedIn network |
| SEO | Search engine indexed | Google indexed |
| Lifespan | Long-term | Can last a year or more

To boost your article's reach:

  • Share it on your profile

  • Add it to your Featured section

  • Tag relevant people

  • Use 3-5 hashtags

"LinkedIn articles are a powerful tool for establishing thought leadership. By repurposing your blog content, you can reach a wider audience and showcase your expertise to your professional network", says Ryan Roslansky, CEO of LinkedIn.

2. Make Short Videos from Webinars

Webinars are content goldmines. But who's got time for hour-long videos? Enter: short clips.

Here's the deal:

  1. Grab the best 20-30 second bits from your webinar.

  2. Polish them up with tools like Adobe Rush or Canva.

  3. Make sure they autoplay well on LinkedIn.

  4. Add captions. (Most folks watch on mute.)

  5. Tell viewers what to do next.

Why bother? LinkedIn video posts get 3x more engagement than text. They're also 5x more likely to spark conversations.

| Video Length | Best For |
| --- | --- |
| Under 30 seconds | Brand awareness |
| 30 seconds - 10 minutes | Storytelling, deeper dives

"60% of businesses use webinars, but only 20% repurpose that content. Repurposing can boost audience reach by up to 75%." - Wistia Blog

Pro tip: Record both horizontal and vertical during your webinar. You'll thank yourself later when you're posting across platforms.

3. Use Presentations as Carousel Posts

Got a great presentation? Turn it into a LinkedIn carousel post. Here's how:

  1. Choose your best 10-30 slides

  2. Trim text to 20-30 words per slide

  3. Design for mobile: 1080x1080 pixels in Canva

  4. Add brand colors and logo

  5. Save as PDF

  6. Upload and post

Why? Carousel posts get 5x more clicks than regular posts on LinkedIn. They're perfect for breaking down complex topics, sharing guides, and telling visual stories.

| Element | Best Practice |
| --- | --- |
| Cover slide | Catchy title + graphic |
| Content slides | One main point each |
| Last slide | Clear call-to-action

Don't just copy-paste. Adapt for LinkedIn's audience. Use conversational language and examples.

"I grew my LinkedIn following from 2,000 to over 21,000 in 18 months. Carousel posts were key." - Samantha North, LinkedIn Content Creator

4. Create Short Posts from Long Content

Want to get more mileage out of your long-form content? Turn it into bite-sized LinkedIn posts. Here's how:

  1. Pick out key points from your long content

  2. Start with an eye-catching hook

  3. Add relevant visuals

  4. Use bullet points and short paragraphs

  5. Include actionable tips

Here's how many LinkedIn posts you might get from different content types:

| Long-form Content | Potential LinkedIn Posts |
| --- | --- |
| Blog post | 5-10 posts |
| Whitepaper | 15-20 posts |
| Webinar | 8-12 posts

HubSpot's marketing team turned a 2,500-word blog post into 55 LinkedIn posts. They used 8 list-style headers and 39 individual points as standalone posts.

"We saw a 300% increase in engagement when we started repurposing our long-form content into shorter LinkedIn posts. It's all about making your content easily digestible for busy professionals scrolling through their feed." - Dharmesh Shah, CTO and Co-founder of HubSpot

To boost your posts' impact:

  • Use emojis sparingly

  • Put links in comments

  • Try different post lengths (50-100 words often work well)

  • End with a question to spark discussion

5. Turn Podcast Episodes into Text Posts

Podcasts are content gold. Here's how to mine them for LinkedIn:

1. Extract key takeaways

Listen to your podcast. Write down the main points. These can become posts or a series of updates.

2. Create quote cards

Pull out impactful quotes from guests or hosts. Use Canva to make them visually appealing.

3. Write mini-articles

Expand on a single podcast topic in a 1300-character LinkedIn post. It's a teaser for the full episode.

4. Pose questions

Use thought-provoking questions from your podcast to spark discussions.

5. Share stats and facts

Got interesting statistics in your podcast? Share them as text posts with eye-catching visuals.

To boost engagement:

  • Use emojis (but don't overdo it)

  • Add 3-5 relevant hashtags

  • Include a call-to-action (e.g., "Listen to the full episode" with a link in the comments)

"We saw a 45% increase in podcast listeners when we started repurposing our episodes into LinkedIn text posts. It's all about meeting your audience where they are." - John Lee Dumas, Host of Entrepreneurs on Fire

LinkedIn users love actionable content. Focus on tips, strategies, and insights professionals can use.

| Content Type | Ideal LinkedIn Format |
| --- | --- |
| Key takeaways | Bulleted list post |
| Guest quotes | Quote card image |
| In-depth topic | Mini-article (1300 characters) |
| Discussion points | Question post |
| Statistics | Infographic or text with numbers highlighted

6. Share Customer Stories and Case Studies

Customer stories and case studies pack a punch on LinkedIn. They show real results and build trust. Here's how to use them:

  1. Pick stories that show specific problems and solutions. Adobe's case study on digital event sign-ups using LinkedIn is a good example.

  2. Use hard numbers. AvePoint's study showed they got 5-8x back for every dollar spent on LinkedIn.

  3. Make it visual. Turn case studies into infographics or carousel posts. It makes complex info easier to grasp.

  4. Use client quotes. They add credibility. Like this:

"LinkedIn Sponsored Content and Lead Gen Forms boosted our conversions by 122% for account-based marketing." - Alida case study

  1. Break it up. Share bits of your case study as separate posts. It's like a content series from one piece.

Here's a quick template for LinkedIn case studies:

| Client | Challenge | Solution | Results | Quote |
| --- | --- | --- | --- | --- |
| Who they are | Their problem | How you helped | Numbers | Their words

Always get client approval before sharing. It keeps trust and follows any privacy rules.

Tips for Reusing Content on LinkedIn

Want to repurpose your content for LinkedIn? Here's what you need to know:

1. Keep it on-brand

Your repurposed content should match your company's voice and look. Use the same colors, logos, and messaging you always do.

2. Know your audience

LinkedIn users are pros looking for industry know-how. Make sure your content fits the bill.

3. Time it right

Post when your audience is online. Check LinkedIn's analytics to find the sweet spot.

4. Plan ahead

Use a content calendar to keep your posting schedule steady.

5. Don't ghost your network

After you post, stick around. Reply to comments and join in discussions.

6. Check the numbers

See how your repurposed content stacks up against original posts. Use what you learn to do better next time.

Here's a quick guide for different content types:

| Original Content | LinkedIn Format | What to Do |
| --- | --- | --- |
| Blog post | LinkedIn article | Chop it up, add pictures |
| Webinar | Short video clips | Highlight key points, use captions |
| Presentation | Carousel post | Make it visual, go easy on text |
| Podcast episode | Text post | Share main ideas, link to full episode |
| Case study | Infographic | Focus on big numbers and results

Remember: LinkedIn is all about professional connections. Make your content count!

Wrap-up

Let's recap how to breathe new life into your LinkedIn content:

  1. Turn blog posts into LinkedIn articles

  2. Slice webinars into short videos

  3. Transform presentations into carousel posts

  4. Break long content into short updates

  5. Convert podcasts to text posts

  6. Showcase customer stories as case studies

These aren't just ideas - they get results. HubSpot saw 39% more engagement when they turned blogs into LinkedIn articles. Salesforce got 25% more video views from webinar clips.

Here's how these methods compare:

| Method | Effort | Reach | Engagement |
| --- | --- | --- | --- |
| Blog to Article | Medium | High | High |
| Webinar to Video | Low | Medium | Very High |
| Presentation to Carousel | Low | Medium | High |
| Long to Short Content | Low | Very High | Medium |
| Podcast to Text | Medium | Medium | Medium |
| Customer Story to Case Study | High | High | Very High

LinkedIn isn't just social media - it's where B2B connections happen. Repurposing content saves time AND speaks to a business audience.

Why not try one method? With 1 billion+ LinkedIn users, your content could reach a huge professional crowd and drive real business results.

FAQs

How to find content ideas for LinkedIn?

Finding LinkedIn content ideas isn't rocket science. Try these:

  1. Ask your audience: Create polls. What do they want to know?

  2. Share your take: See industry news? Tell people what you think.

  3. Brag a little: Hit a milestone? Let folks know.

  4. Go visual: Use videos or infographics. People love to share these.

  5. Recycle content: Turn that blog post into a LinkedIn article.

Post weekly. Companies that do this see 2x more engagement.

What is the 4-1-1 rule on LinkedIn?

The 4-1-1 rule keeps your content mix balanced. Here's how it works:

| Your Stuff | Other People's Stuff | Someone Else's Update |
| --- | --- | --- |
| 1 post | 4 posts | 1 post

Why do this? It shows you're not just about self-promotion. You're sharing useful info from others too.

This approach:

  • Builds trust

  • Boosts engagement

  • Makes you look like you know your stuff

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